Physical inactivity is responsible for 1 in 6 deaths and is estimated to cost the UK £7.4 billion annually.

Approximately 25% of people in the UK will experience a mental health problem each year.

Four out of five young people believe they will never be financially secure.

A third of young people who want to help others feel they cannot make a difference.

37% of the UK population have experienced or witnessed anti-social behaviour in their local area.

3.8 million individuals over 65 years of age are living alone in the UK.

‘Our mission is to make a positive difference for all through sport, physical activity and learning.’

As a charity, we need to consistently review and adapt to meet the needs of the communities we serve, this three-year strategy will help us do that. With key insights from local, regional and national data, as well as invaluable input from staff, trustees and community partners, we can be confident that we have created a clear direction for everything that we do.

Not only will this give us real focus, it will also enable us to effectively monitor, measure and report on the genuine difference we are making, ultimately delivering upon our vision and mission.

Our unique industry can touch the lives of so many and tackle several of society’s issues, which is why we believe strongly in the power of partnerships to steer that. These partnerships can be with central government, local authorities, key stakeholder groups, football authorities such as the Premier League and the FA. They are also with corporate sponsors and funding agencies. We have reviewed our relationships, policies and data from all of these to create our strategy for the future.

By working collaboratively with our partners and ensuring high quality delivery from a dedicated and hardworking team of staff, trustees and volunteers, we are confident that we can continue to play our part in making a positive difference in our communities.