PL Kicks aims to inspire children and young people to achieve their potential and improve their wellbeing; working together to build stronger, safer and more inclusive communities.

Kicks is the Premier League’s flagship community programme which is designed to engage young people aged 8-18 years old, of all backgrounds and abilities with football, sport and personal development activities across Watford, Harrow and Hillingdon.

The project aims to:

• Increase playing, coaching and officiating opportunities in football and a range of sports
• Enhance physical and mental wellbeing, including self-esteem, ambition and social skills
• Strengthen communities with a culture of volunteering, social action and positive role models – supporting education, training and employment pathways
• Work in partnership with young people, the police and other stakeholders to support the younger generation with the societal challenges they face (e.g. youth violence) and to improve community safety
• Inspire young people to develop positive, supportive relationships with one another and the authorities
• Promote integration and champion equality, diversity and inclusion